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Circular: Rethinking shopping

Net zero by 2040 | Episode 2
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Episode 2

Circular: Rethinking shopping

What role does reuse and circularity play in the transition to sustainable e-commerce? In this episode we meet Sofia Hagelin from Tradera, a platform at the heart of the circular economy, to hear how second-hand shopping is becoming mainstream. With more people choosing pre-loved items over new, circular models are proving that more sustainable consumption is both possible and scalable. 

While second-hand shopping can help reduce climate impact, its effect depends on how goods are transported. PostNord offers fossil-free deliveries, so circular commerce can stay sustainable.  

So how do we make circular shopping the new normal? 

In this episode

Sofia Hagelin

Head of Communications and Circular Partnerships, Tradera

Johanna Skalman

Nordic Product Specialist C2C, PostNord Group

Frida Eggert

PhD candidate, Lund University 

Amanda Jackson

Head of Group Sustainability, PostNord Group

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