Our market
PostNord operates in a market shaped by digitalization, e‑commerce and sustainability. We move the Nordics forward by delivering reliable parcel, logistics and communication services that connect people, places and opportunities across the region.
A changing world
Digitalization and sustainability are reshaping how people shop, communicate and expect deliveries.
Digital transformation continues to drive growth of e-commerce, leading to higher parcel volumes across the Nordic region. At the same time, traditional mail volumes are declining as physical communication is increasingly replaced by digital alternatives.
In response, we have adapted our operations over time. We have evolved from a postal service company that also delivers parcels into a parcel and logistics company that also delivers mail.
E-commerce is also becoming more global. Consumers order products regardless of where they are shipped from, and international parcel volumes continue to grow each year.
Sustainability is a key priority to PostNord and for our customers and consumers. Demands for fossil-free and zero-emission deliveries is increasing. While these expectations challenge the industry, they also create opportunities for companies that succeed. Our agenda for sustainable logistics is designed to meet these expectations and support long-term value creation.
At the same time, transport and logistics business models are changing. Customers expect convenient deliveries at competitive prices. To succeed in a highly competitive market, we must balance convenience, cost efficiency and customer needs.
The parcel and logistics market
Parcel volumes in the Nordic markets increased in 2025, driven by continued e-commerce growth and rising consumer expectations.
The parcel and logistics market is fast-moving and highly competitive. It is characterized by strong price pressure, rapid innovation, increasing digitalization and automation, and large fluctuations in volumes. Many parcels are small and delivered in major cities, where competition from last-mile operators is growing. International shipments also account for a significant share of volumes.
The market has become more complex, with new players and partnerships focusing on specific parts of the logistics chain to improve efficiency and customer offering. For consumers, this development means more choice and new options.
Online shoppers expect flexibility and transparency. To stay competitive, logistics providers must meet high demands for predictability, speed, punctuality, price and sustainability. Preferences are shifting toward parcel lockers, which continue to grow strongly, and consumers increasingly expect precise delivery time information.
PostNord’s position in parcel and logistics
We hold a leading position in the Nordic parcel and logistics market, supported by a broad offering and extensive network.
Our network provides unique reach for shipments within, to and from the Nordic region. With more than 12,000 service points and parcel lockers, combined with our home delivery service, we are well positioned for continued growth.
Our wide range of parcel, logistics and third-party logistics enable us to offer integrated logistics solutions that meet the needs of every customer across the Nordics.
The physical and digital communications market
The market for physical communication is characterized by structurally declining mail volumes.
Most mail is sent by large organizations such as companies and public authorities. Direct mail still represents a significant share, but volumes are expected to decline further as digital communication continues to grow.
PostNord continues to provide the universal postal service in Sweden. In sparsely populated areas, we are often the only postal operator, while competition is stronger in urban areas. In Denmark, changes to postal legislation in 2024 have shifted more responsibility for postal services to the market.
PostNord’s role in communication services
PostNord is the largest provider of physical communication services in Sweden, focusing mainly on administrative communications such as invoices, newspapers, magazines and advertising.
Through PostNord Strålfors, we also support businesses across the Nordic with solutions that automate their information distribution and customer communication via digital platforms. These services are completed by printing and enveloping solutions for physical communication when needed.
